Sahla Smart Solutions

Our Journey

2020 - The Beginning

Founded by a group of engineers with a common vision to transform businesses through groundbreaking technology solutions.

2021 - First Major Success

Closed our first deal with a major client and started our first venture in Egypt.

2023 - The Big Shift

Realigned our vision and started focusing on venture building.

2024 - Automation Hub

Adopted the automation mantra, and started providing automation solutions to our clients.

2025 - Today

Expanding our operations and services to the GCC region through our new offices in Sharjah.

5+

Years of Innovation

Vision & Mission

Guided by purpose. Driven by innovation. Built for the region.

Our Vision

To lead the Middle East's tech industry by developing innovative, sustainable solutions that grow into thriving ventures under the Sahla Smart Solutions umbrella.

Our Mission

To deliver advanced, emerging technology solutions that create real value — empowering businesses with clarity and consumers with creativity, driving both personal and professional growth.

Our Leadership Team

Meet the visionaries driving Sahla's success

Mohamed Abouayana

Co-CEO

Mechatronics Engineering major with a passion for Business & Enterprise Development.

Marwan Rekaby

Co-CEO & Chief Technology Officer

Technology innovator specializing in AI and automation solutions.

What We Believe

Our Core Philosophy

Endeavor & Accountability

To always give our best and hold ourselves accountable for the results

Endless Group Learning

We are constantly engaging in both learning and instructing peers about emerging technologies and innovative strategies to maximize their application, aiming to deliver unparalleled value to our clients.

Exceptional User Experience

We design intuitive interfaces and seamless interactions that delight users.

Convenience

Our solutions have to always have the utmost convenience of its target users in mind.

Customer Centricity

We are committed to understanding and serving the needs of both our business clients and individual consumers.

Effective Communication

We strive to create transparent, interactive and effective communication channels that allow us and our clients to do better.

Leadership & Culture

At Sahla, we foster a culture of innovation, collaboration, and continuous learning. Our leadership team is committed to creating an environment where creativity thrives and excellence is celebrated.

People-First Approach

We believe that our people are our greatest asset. We invest in their growth, well-being, and professional development.

Excite and inspire

We believe our work is rewarding, exciting and we inspire our people to bring their best selves to work.

Continuous Growth

We encourage continuous learning and personal growth, providing opportunities for skill development and career advancement.

100%

Team Satisfaction

Join Us on Our Journey

Whether you're looking to partner with us or join our team, we'd love to hear from you.

Become a Partner Join the Team

Our Story