Insights

What we have learned, written plainly.

Honest pieces on ERP, applied AI, and automation, from the people who do the work. A short email when we publish something worth reading.

One or two emails a month. Leave whenever you like.

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ERP and platformsNotion
Running Notion for MENA SMEs
Notion can connect clients, projects, tasks, procedures and decisions in one adaptable workspace—giving an SME more structure without the weight of a full ERP.Marwan Rekaby, Co-founder · Consulting and deliveryAugust 20, 2026 · 11 min read
ERP and platforms
You may not need an ERP yet
An ERP becomes useful when operational complexity—not frustration with spreadsheets—demands one. Use these thresholds to decide whether to implement, simplify or wait.Marwan Rekaby, Co-founder · Consulting and deliveryAugust 20, 2026 · 10 min read
Operations and process
You’ve outgrown spreadsheets. What replaces them?
When spreadsheets stop supporting the work, the answer is not automatically ERP. Diagnose whether you need safer change, automation, Notion or one connected financial system.Marwan Rekaby, Co-founder · Consulting and deliveryAugust 20, 2026 · 10 min read

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