Studio
We build a few of our own ventures.
Alongside the consulting work, we start a small number of companies of our own. The same operating discipline, with our own capital and time on the line. We take on very few, and only where we think we can be genuinely useful.
The ventures
What we have started so far.
Listed in the order we started them, with the stage each one is actually at, including the ones we stopped.
- MahalyAn Egypt-based marketplace that gives locally made products the commerce infrastructure small producers need to reach and sell to consumers online.Egyptian consumers and producers of locally made products2022ValidationConceived, built and operated in-house by SahlaRead the story
- HR Candidate Evaluation ToolA data-driven hiring assistant that turns candidate evidence into role-specific skill matrices, structured interview insights and ranked shortlists.HR and talent acquisition teams globally2025MVPConceived, built and operated in-house by SahlaRead the story
How we build
A venture earns each stage.
Every venture below sits at one of these four stages. Nothing moves forward on conviction alone.
Research
We start from a problem we keep running into.
Validation
We test it small before committing.
MVP
We build the first real version and put it in front of users.
Back it or stop
We double down on what works and wind down what does not.
Have a problem worth building around?
We take on very few ventures, and only where we can be genuinely useful. If you are a founder or partner with something worth building, tell us what it is.
Co-build with usThe studio is part of Sahla Smart Solutions. Visit the main site