Who they are
A portfolio of operating businesses across manufacturing, hospitality and construction in the MENA region. Their systems and processes differed, but the recurring problem was the same: too much routine work still depended on people manually moving information between tools.
The problem
Reconciliations, CRM updates, support workflows and other repetitive operating tasks created unnecessary manual effort. Employees were acting as the integration layer between systems, introducing delays, inconsistent execution and avoidable dependency on individual staff members.
Our approach
Sahla worked process by process rather than starting with a technology prescription. The team identified repetitive work, documented triggers and exceptions, connected the necessary systems, and deployed automations only where the workflow was stable enough to automate reliably.
The work included integrations, scheduled workflows, event-driven automations and AI-assisted processes where judgement or unstructured information was involved.
The results
Across the portfolio, Sahla has built more than 200 production-grade automations covering workflows including reconciliations, CRM synchronization and operational support.
The practical result is less routine execution by employees and more work moving automatically between systems.
Honest caveats
The 200+ figure is a portfolio-level figure, not the result of one client engagement. Individual ROI, time savings and automation counts still need to be tied back to specific client records before those figures are used publicly.
- Timeline: Multiple engagements → production deployment → ongoing improvement
- Stack / tools:
- n8n
- Python
- APIs
- Webhooks
- CRM integrations
- ERP integrations
- AI APIs